Audio automation

Management of AdTech infrastructure

Maximise your advertising revenue through a perfectly coordinated adtech infrastructure. From programme planning to playback on all end devices, we ensure synchronous advertising elements that do not impair the audio experience of your listeners.

Currently, companies use various stand-alone solutions for audio advertising, including apps, players, aggregators and audio programmes, each with a different inventory. Increasing data protection requirements and the need for diverse marketing opportunities lead to increased outlays and complex processes.

In order to maximise advertising revenue, seamless interaction of all adtech components is indispensable. Efficient integration and coordination are the key to optimal advertising performance and higher sales. However, the management of these complex systems requires in-depth expertise and continuous adjustments in order to ensure a smooth and cost-efficient collaboration. At the same time, advertising processes must be automated and efficient in order to keep up with the requirements of the dynamic adtech landscape.

Always get the most out of things

Maximise your advertising revenue with optimally coordinated adtech components – without increasing costs despite growing complexity. Our solution enables you not only to automate your advertising processes but also to adapt flexibly to changing market requirements.

Products in use

Audio Library
The Audio Library is cloud storage for your audio content. It offers a secure and efficient solution for storing, organising and managing music, sound effects and voice recordings. Thanks to the cloud architecture, the Audio Library is accessible from anywhere. Helpful features such as categorisation, search function and user-defined metadata enable easy and uncomplicated content management. Our strict privacy policy ensures that the security of your data is guaranteed at all times.
Scheduling
The audio scheduling service combines classic and modern planning tools in our Cloud Playout environment. Radio stations, podcasters and audio producers can create complex programmes quickly and easily. With the usual planning functions, content can be organised, schedules defined and shipments produced in no time. Increase the efficiency of your programme planning in a modern cloud environment and effortlessly produce a variety of audio programmes.
Playout
Our Cloud Playout service redefines audio quality. In a secure cloud environment, numerous audio programmes can be managed effortlessly – and, of course, with first-class sound mixing. Innovative technologies guarantee this outstanding sound quality and take your programmes to a new level. The service combines flexibility, scalability and perfect sound to create an ideal solution for the highest of demands.
Audio Processing
Audio processing is an essential service of our platform and offers powerful tools and algorithms for real-time optimisation of audio content. Features such as loudness management, dynamic adjustment, equalisation, compression and other professional sound effects enable audio professionals to exploit the full potential of their recordings. What's more, the high-quality transcoding of audio streams into different formats and quality levels enables the optimal transmission quality for each end device at all times. Without compromising on sound quality!
Streaming
The use of state-of-the-art streaming technologies guarantees reliable, high-quality transmission of audio programmes. It does not matter whether they are radio broadcasts, podcasts, or live events. The platform is scalable and offers tailor-made solutions for any type of audio content. Thanks to the geo-redundant distribution across several data centres, we offer the highest level of security and stability during transmission, so that your content always arrives reliably.
Apps, Skills & Player
In the diverse world of digital audio, an extensive presence on all platforms is crucial. We offer tailor-made players, skills and smartphone apps that allow your content to be experienced optimally on any device. In close collaboration with our partners, we implement individual solutions and ensure smooth audio streaming. Our development teams are in constant exchange to ensure that the right interfaces are available for every requirement.
Ad Distribution Service
The Ad Distribution Service maximizes ad inventory efficiency through precise planning and targeted placements, tailored to listeners' unique preferences. A live dashboard offers real-time campaign insights and detailed analytics, enabling instant adjustments to optimize strategies and placements.
Grafana dashboards
Our cloud service combines Grafana dashboards with powerful data processing and migration services so that you can exploit the full potential of your data. With our tailor-made solutions, we offer you the opportunity to analyse large amounts of data in a targeted manner and thereby gain valuable insights that measurably improve your business processes.
OpenSearch
Our OpenSearch products offer a first-class solution for companies looking for a powerful and easy-to-use OpenSearch cluster infrastructure. Instead of having to worry about the complex setup and administration, let us do the work.
Data processing
Our data processing service is a comprehensive solution that focuses on efficiently processing large amounts of data to gain meaningful insights. By integrating powerful tools and services, we create a platform that seamlessly integrates data processing into business processes.
Data migration
Our data migration automation tools ensure seamless, efficient data transfer across systems. Powered by intelligent algorithms and an intuitive interface, they handle both simple and complex migrations with ease. Prioritizing speed, accuracy, and scalability, we guarantee safe, reliable transfers for smooth transitions and uninterrupted data integrity.

Results

Maximised advertising revenue

The seamless interaction of all adtech components enables optimal monetisation and ensures higher advertising revenue.

Efficient integration

The smooth integration and coordination of various isolated solutions improves both efficiency and advertising performance.

Automated advertising processes

Progressive automation optimises your advertising processes and ensures significant gains in efficiency.

Future-proof adaptability

With flexible infrastructure, you can easily react to the changing requirements of the adtech landscape and secure your long-term competitiveness.